New Interface Wednesdays: Chart custom channels

We understand that many of you analyze how ad units or channels perform compared to each other to help you decide whether you should make changes to improve performance. Now, in the new interface, we provide you a new way to analyze individual items against one another.

The chart feature will allow you to see custom channels or ad units as their own line on the graph, so you can easily identify spikes or dips. To see how your channels perform compared to each other, visit the Performance Reports tab, and click Custom channels. Depending on the number of channels you’re using, you might be asked to filter the list and then click Update report. Once your selected channels are listed below the graph, you'll see the Combine and Chart buttons.

Select a few channels and hit ‘Chart.’ Now you can see each specific channel in it’s own color on the graph. You can use the buttons next to the graph to change the metric for which you’re comparing the channels. Using this feature, you might notice that discrepancies between channel performance are more obvious on the graph than they are just viewing the numbers in the table.


Try it now! Navigate to the Performance reports tab, and select any report for which you want to chart items.

Help us figure out what you need and want in your reports by sending your feedback through the ‘Report issue’ link in the upper corner of your account or joining the conversations in our forum.

Posted by Guillaume Ryder - AdSense Engineer

Got 2 minutes? Watch our Performance reports videos

We know the Performance reports tab of the new AdSense interface can seem a little overwhelming. With all that data at your fingertips, it’s hard to know where to start! To help you learn more about the reports you can run and how to customize the graphs, we’ve created two new videos that walk you through navigating our reporting features:

Check out some of our previous posts on the new AdSense interface to learn more about the different reports you can run to gain even more insight into your performance. If you missed last week’s videos on creating an ad unit and custom channels, be sure to check them out. We’ll see you next week for our last two videos on the Allow & block ads tab!

Posted by Katrina Kurnit - Inside AdSense team

New Interface Wednesdays: New report available by country

Have you ever wanted to understand your AdSense performance based on where your users are? Now you can do just that with the countries report.

To report by country, simply navigate to the Performance reports tab. In the navigation sidebar, click on the "Countries" report. This report will show your site's earnings by visitor country.


Please note that the countries report won't contain historical earnings data prior to when this feature is made available in your account. You can view earlier click and impression data by countries, but historical earnings data won't be visible.

Try it now! Navigate to the Performance reports tab, and select the countries report.

Help us figure out what you need and want in your reports by sending your feedback through the ‘Report issue’ link in the upper corner of your account or joining the conversation in our forum.

Posted by Vincent Zanotti - AdSense Engineer

The do's and dont's to increase cost per click

In previous blog posts we’ve explained what RPM is and how it's influenced by what users do when they come to your site. We want to take this conversation a step further today, and discuss some strategies that can potentially increase the cost per click (CPC) of your ad units.

Though we can’t quantify a good or bad CPC, there are several things you can do (and a few that you shouldn’t do) if you’re trying to increase the CPC of the ads on your site. Take a look at some of the best practices outlined below:

DOs:

• Enable all of your ad units to show both text and image/rich media ads. By increasing the number of advertisers competing for your ad units, the ad auction will make sure that the highest paying ad will be shown. Learn more from one of our publishers who made this change, and edit all your units in bulk with the new AdSense interface.
• Keep your filter list small so you don’t lower your revenue potential by blocking the highest-paying ads. Watch this video to better understand the ad auction and how to enable the most competition for your ad space.
• Increase the number of ads competing for your site by setting up your custom channels for placement targeting. Read this post for more details and instructions on how to set these up.
• The top-paying ads will be shown in the ad unit that appears first in your HTML code. To take advantage of this, you will need to understand which of your ad units has the highest clickthrough rate (CTR) by using custom channels. Then, you can easily change the code of your website to make sure that your top performing unit is the one with the highest-bidding ads.

DON’Ts:

• Some publishers believe that by writing about high paying keywords they will be able to improve the earnings on their site. This is not a practice that we encourage. In fact, we always recommend to write about subjects that you know well and that you are passionate about so you can continue to create the compelling, original content that attracts visitors to your site.
• Don't use scraped content. It’s a violation of our policies.
• Don’t create multiple accounts. Publishers are not permitted to maintain multiple AdSense accounts under the same payee name, and having the ad code of different accounts on the same website will not affect your CPC in any way.
• Finally, don’t try to manipulate the standard behavior, targeting, or delivery of ads in any way that is not explicitly permitted by Google. In case you have any doubt, read the AdSense program policies.

We hope this helps you optimize your AdSense implementation and maximize your CPC. Leave us a comment with the results!

Posted by Marco Viappiani - Inside AdSense team

Understanding your eCPM (effective cost per thousand impressions): Part 2 of 2

Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and what factors impact it. In the Part 1 video, AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click).

Today, we’ll go a couple steps further and discuss how user behavior impacts eCPM and show you tools that can help you better understand your users’ traffic patterns.

User behavior refers to how users interact with your site. Generally, there are two types of users:

• Return users who continually come back to your site and spend more time engaging with your content
• Unique users who are arriving at your site for the first time in search of specific information that your site may or may not have

It’s important to understand the make-up of your audience, because different types of users will interact in different ways with your website.

To track and analyze user behavior to help you make informed decisions about your site, we recommend integrating Google Analytics with your AdSense account, so you can see data at more specific levels and by regions. We also suggest setting up channels to understand how the ads across specific pages on your site are performing.

In Part 2 of this video series, Matthew explains how user behavior affects eCPM and provides helpful tools to further analyze your site’s traffic patterns. Take a look at the video below to learn more:

Thanks for following our two-part 'Understanding your eCPM' series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your eCPM.

Posted by Meredith Blackwell - Inside AdSense team

New Interface Wednesdays: Chart and change metric feature

Have you ever changed ad formats and wanted to see which actually performed better? Now you can, with the new chart and change metric features. If you've created and saved an ad unit in your account, you'll now be able to do this easily in your ad sizes report.

• Start by visiting the Performance Reports tab and choosing the ad sizes report
• Check the boxes next to each format you want to see and then click the Chart button

This overlays the earnings of both ad formats you've selected so you can compare them on the same graph. You can still toggle the metrics shown on the graph using the radio buttons to the right of it so you can compare CTR, RPM and other metrics that are relevant to you.


Try it now! Navigate to the new interface and click on the Performance Reports tab, and then Ad sizes.

Posted by Guillaume Ryder - AdSense Engineer

Understanding your eCPM (effective cost per thousand impressions): Part 1 of 2

“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”

Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you're using the new interface, you'll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it's calculated the same way, so we use these two terms interchangeably.

To help provide some clarity, we’re kicking off a two-part video series with more insights into how eCPM is calculated in order to help you maximize earnings. With the help of AdSense optimization specialist, Matthew Carpenter Arevalo, we’ll show you the factors that affect eCPM, how to track user behavior and traffic patterns, and what you can do to improve your website performance.

In the video below, Matthew will introduce you to the basics of how eCPM is calculated and explain how to analyze the causes behind any changes in your eCPM.

If you’d like to learn more about eCPMs visit our Help Center.

Stay tuned for Part 2 to learn what you can do to better understand and optimize your website’s eCPM.

Posted by Meredith Blackwell - Inside AdSense team

New Interface Wednesdays: Compare and search performance across multiple date ranges

Have you ever run a test on one of your ad units, and wished you could more easily compare performance from before and after the test? If you've created and saved an ad unit in your account, you'll now find an easy way to do this in your ad units report.

• Start by visiting the Performance Reports tab and choosing the ad units report (you'll find it in the navigation bar under "Entire account by day").
• Search for the name of an ad unit you've updated and select it.
• Open the date range box and set a window of dates before your test -- for example, two weeks.
• Check the box marked "compare to other dates" and include a similar window of dates after you made the change to your ad unit.

In the graph, you'll then see the performance of your ad unit for both date ranges. You can still toggle the metrics shown on the graph using the radio buttons so you can compare CTR, RPM and other metrics that are relevant to you.


Try it now! Navigate to the new interface and click on the Performance Reports tab, and then ad unit report.

Posted by Vincent Zanotti - AdSense Engineer

New Interface Wednesdays: Quickly view your total earnings

This week we’d like to highlight a few ways that you can view your total earnings. In the past, AdSense reported separately on AdSense for content, AdSense for search, and other AdSense product earnings. You’ve asked for the ability to quickly check your total earnings, and we’re happy to let you know that this is now possible.

If you’d like to focus on the overall sum of your earnings, you can look at the Entire account by day, week, or month reports under More reports. These reports will show you your combined earnings across all products. In future posts, we’ll show you how you can further customize these reports so they make the most sense for your business.

If you’d prefer to see your total account earnings broken out by product in the new interface, you can still do so. By selecting the Products report, you can view earnings from each product you are using as its own line item, as well as the summed, total earnings.


Try it now! Navigate to the new interface and click on the Performance reports tab, and then Products, or More reports, and then Entire account by month.

Posted by Guillaume Ryder - AdSense Engineer

New Interface Wednesdays: Monthly graphs of your account performance

This is the second post in our ‘New Interface Wednesdays’ series. Every Wednesday for the next few months we will highlight something new you can do in the new AdSense interface. From time to time we’ll also share stories directly from publishers who have been using the new interface as well as announce additional features we’ve recently added.

In the next few posts in this series, we’ll focus on different types of reports you can quickly view in the new interface to monitor and gain insight into your ad performance. Today we’re highlighting the ability to quickly view performance by month. We’ve chosen this particular feature because it’s been a top request from publishers, but you can easily do the same by day or week.

Previously, the easiest way to view all account data by month was to export all reports to CSV, then post-process the data in a spreadsheet. Now you can get the same data with just two clicks without leaving your account. On the Performance reports tab, first click on 'More reports,' and then 'Entire account by month.' From here you can see a graph of your earnings. Immediately below the graph, you’ll see data for your account by month. As we mentioned last week, you can easily select the metrics to appear on the graph.



Give it a try today! Navigate to the new interface and click on the Performance reports tab, 'More reports,' and then 'Entire account by month.'

Posted by Vincent Zanotti - AdSense Engineer

New Interface Wednesdays: Graphs right in your account

This is the first post in our ‘New Interface Wednesdays’ series. Every Wednesday for the next few months we'll highlight something new you can do in the new AdSense interface. From time to time, we’ll also share stories directly from publishers who've been using the new interface and announce additional features we’ve recently added.

For our first ‘New Interface Wednesdays’ post, we’d like to highlight the graphical reporting under the Performance Reports tab in the new interface. The new graphs make it easy to see trends in your performance. Rather than scanning rows of numbers, you can view impressions, clicks, and earnings, all in one graph.

Select the metrics you want to see by checking the boxes next to the graph. You can also hover over the graph to get detailed metrics for a specific day, just like in Google Analytics. The graph will appear for just about any type of report you run, making it easy for you to visualize performance. Above the graph, you'll find buttons to save reports that you commonly use and set a report of your choosing to be the default report with a single click. Of course, you can still export the data to a CSV to further process the data in a spreadsheet as well.


If you aren’t yet familiar with the graphs in the new interface, check them out today. Navigate to the new interface and click on the Performance reports tab.

Posted by Guillaume Ryder - AdSense Engineer

Insight into your earnings (Part II): How smart pricing fits in

Last week, in the first half of our series designed to help you better understand your earnings, we introduced you to the ad auction for AdSense for content. To recap, eligible ads compete to appear on your pages; our ad auction determines which ads show, and how much you can potentially earn from them.

Now, let’s talk about smart pricing, a tool designed to help advertisers bid efficiently and effectively on many publishers’ ad auctions at once. Our Chief Economist, Hal Varian, explains the purpose of smart pricing, how it plays a role in the ad auction, and how it benefits the entire advertising ecosystem of publishers, advertisers, and users.

Although we aren’t able to provide detailed explanations of our algorithms, we’d like to address a common misconception and show that smart pricing isn’t intended to be a ‘punishment’ for publishers. It’s designed to increase advertiser confidence in AdSense sites by helping them set more accurate bids that reflect the business results they’re looking for. This then allows advertisers to increase their maximum bids, which ultimately helps publishers earn more in the long run.

We’ll let Hal explain the concept of smart pricing in more detail:




Finally, we’d like to take a moment to address some of the questions we’ve received about the relationship between smart pricing and the AdSense for content revenue share. Smart pricing can impact which ad wins an auction for a particular content page. However, since the revenue share is fixed for all publishers, smart pricing doesn’t impact the percentage you actually earn for a valid click. Any changes to advertiser bids as a result of smart pricing will proportionately affect the amount both Google and the publisher earn.

Thanks for following our two-part earnings series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your earnings.

Posted by Arlene Lee - Inside AdSense Team

Insight into your earnings Part I: Explaining the ad auction

"Why do I earn more money from some ads and less from others? Why do my AdSense for content earnings vary from day to day, or week to week?"

If you’ve asked yourself questions like these before, you’re not alone -- we often hear from publishers that they’re unsure of how earnings are calculated and why their earnings fluctuate. As part of our efforts to be more transparent with publishers, we’re kicking off a two-part series to help explain these topics. With the help of Hal Varian, the Chief Economist here at Google, we’ll show you how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.

Today, Hal will introduce you to the ad auction for AdSense for content ads, and explain both what it’s for and how it works. Like a traditional auction, advertisers bid in our ad auction to show ads on your pages. The number and price of ads in the auction changes from moment to moment, based on how much advertisers are willing to spend and how they've set up their ad campaigns -- this is why we call our auction ‘dynamic,’ as these factors can then affect how much you earn.

If you’re ready to learn more about the ad auction and how specific prices are calculated, watch the video below and visit our Help Center.




So what can you do as a publisher to ensure you’re maximizing your earnings? Here are some tried-and-true tips to increase the amount of competition among advertisers in the ad auction for your pages.

• Keep creating high-quality sites full of original content to attract more advertisers, and use Google Analytics to see which content is generating revenue.
• Try adding popular advertiser formats such as the 300x250 medium rectangle to your pages.
• Turn your channels into targetable ad placements to help advertisers identify and target premium locations on your pages.
• Experiment to find the optimal locations for your ads, while making sure that your layouts won't generate accidental clicks.
• Help advertisers find your sites by claiming them in Ad Planner. You can add descriptions and categories that describe your content, which will help increase the visibility of your ad units to interested advertisers.

To understand changes in your earnings, we also recommend reviewing our two-part blog series, 'Diagnosing Revenue Fluctuations.'

That’s it for today. In Part II of our series, we’ll discuss how smart pricing affects advertiser bids in the ad auction, and clear up some myths about how it works.

Posted by Arlene Lee - Inside AdSense Team

Euro reporting for more European countries

If you're a publisher located in Cyprus, Luxembourg, Malta, Monaco, San Marino, Slovenia, or Vatican City, you can now switch to local currency reports to view your earnings in Euros. Once you make this change, any earnings generated from advertisers paying on other currencies will be converted to Euros each day. This also means that if you're receiving payments in Euros, there won't be any additional conversions at the end of the month when payments are issued.

Before you switch to local currency reports, we suggest you download and save copies of your past reports in U.S. dollars for your records. Once you've done that, look for the green prompt in the upper right hand corner of your Reports Overview page. Click the link in the prompt, and you'll be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.

We encourage you to switch to local currency reports soon, since we'll be requiring this update in the future. You can learn more about these new reports in our Help Center, and we also recommend reviewing answers to a few FAQs we covered on the blog before.

Posted by Arlene Lee - Inside AdSense Team

Expanding availability of local currency reports

We've been working to enable local currency reporting in more countries, and are happy to announce that this feature is now available for publishers located in Denmark and Norway. As a reminder, switching to these new reports means that all earnings generated from advertisers paying in other currencies will be converted to your local currency each day. If you receive payments in your local currency, there won't be any additional conversions at the end of the month, but you can still update your payment method and currency at any time.

If you're located in one of these countries, we recommend that you first download and save copies of your past reports in U.S. dollars for your records. Once you're ready to switch to local currency reports, sign in to your account and look for the green prompt in the upper right hand corner of your Reports Overview page. Click on the link, and you'll then be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.

We encourage you to switch to local currency reports soon, as we'll be requiring this change in the future. To learn more about these new reports, visit our Help Center or review common FAQs in a recent Inside AdSense blog post -- all references to 'Euros' in the post now also apply to your local currency.

Updated for accuracy

Posted by Arlene Lee - Inside AdSense Team

Local currency reports for nine more countries

Following our launch of Euro reporting for publishers in five European countries, we're happy to announce that local currency reports are now also available in Australia, Austria, Belgium, Finland, Greece, Portugal, South Africa, Switzerland, and the UK.

If you're located in one of these countries, you can now update your account to display earnings in your local currency. After you've updated your account, any earnings generated from advertisers paying in currencies other than your local currency will be converted daily. If you receive payments in your local currency, this means that there also won't be any additional conversions at the end of the month. However, you can still choose to receive payments in U.S. Dollars or change your payment method at any time.

Before enabling local currency reports in your account, we recommend downloading and saving copies of your past reports in U.S. Dollars for your records. You can then update your account by signing in to AdSense and clicking the link in the green prompt on your Reports Overview page. You'll be asked to review and agree to a new set of Terms and Conditions. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.

We'll be requiring this change in the future, so we recommend updating your account to report earnings in your local currency soon. You can find answers to common FAQs associated with these new local currency reports in a recent Inside AdSense blog post -- all references to 'Euros' in the post now also apply to your local currency. In addition, detailed information about these new reports can be found in our Help Center.

Posted by Arlene Lee - Inside AdSense Team

Top ten myths about Google Analytics

A few weeks back, we announced that all publishers can now integrate their AdSense accounts with Google Analytics. If you're not very familiar with Analytics yet, you might be interested in reading a recent post on the Analytics blog that addresses ten common myths about the product. For example, did you know that you can use Analytics to segment visitor data in real time, or that you can use the new Analytics API to tie your website data to your financials? Check out the post to learn more about these features and other ways you can use Analytics to better understand your site stats.

If you haven't yet linked your AdSense account with Analytics, follow these steps:

1. Sign in to AdSense.
   
2. Click the link that says "Integrate your AdSense account with Google Analytics" on your Reports Overview page.
   
3. Follow the onscreen instructions, and watch our video for additional guidance.
   

Even if you use AdSense in a language that's not supported by Analytics, you can still link your accounts and view your Analytics reports in a different language.

Posted by Sebastian Tonkin - Analytics Product Marketing

Euro reporting and you: your questions answered

Since introducing reports in Euros for publishers located in France, Germany, Italy, the Netherlands, and Spain, we've received a number of questions about this launch. For publishers in these regions, we've addressed some of your concerns below.

How will my earnings be converted to Euros?
Once you switch to the new reports, earnings generated from advertisers paying in currencies other than the Euro will be converted. This will happen on a daily basis using the prevailing market rate from the previous day. If you generate earnings from an advertiser paying in Euros, they won't be converted.

When I'm issued a payment, will my earnings be converted again?
If you've switched to Euro reports and are receiving payments in Euros, there will be no additional conversions when your payments are issued. However, if you're receiving payments in U.S. Dollars, your payment will be converted from Euros to U.S. Dollars at the end of the month.

When I switch to Euro reports, will that automatically change the currency of my payments?
No, your selected payment currency and method won't change after you switch to Euro reports -- unless, of course, you want them to change. (You can update them by visiting the 'Payments Details' section under your My Account tab.)

Will there be a delay in receiving my unpaid earnings once I make this change?
No, making this change will not affect the timing of your payments. After you switch to Euro reports, your unpaid earnings in U.S. Dollars will be converted to Euros before the next upcoming payment selection deadline (typically the 15th of each month). For instance, if you make this switch on June 3rd, your unpaid earnings will be converted by June 15th; if you make this switch on June 20th, your unpaid earnings will be converted by July 15th.

How will this change influence VAT and any taxes I have to pay?
While you may receive your payments in your local currency, all payments are being made by Google Ireland, a company incorporated under the laws of Ireland, in accordance with the terms of your agreement with Google. Unless your business is in Ireland, you shouldn't have an obligation to charge Google VAT or treat any of our payments to you as VAT that needs to be paid to any VAT authorities. If your billing address is located in Ireland, you may have an obligation to charge Google Irish VAT. For more specific answers, we suggest you head for your local tax adviser.

I'm not located in France, Germany, Italy, the Netherlands, or Spain. When will you include other countries?
We're working to offer Euro reports to publishers located in additional countries. When we do, we'll be sure to post any updates here on Inside AdSense.

Do I need to update my account if I'm eligible?
Although this change is currently optional, in the future we will require that publishers located in eligible countries make this switch. Eligible publishers who haven't yet updated their accounts will currently see an interstitial page with additional information after signing in. We understand that some eligible publishers would like to continue receiving payments in U.S. Dollars; while you can still choose to be paid in U.S. Dollars, it will be mandatory to view your reports in Euros.

If you're eligible to make the switch to Euro reporting, we encourage you to review the updated Terms and Conditions and update your account soon. To get started, sign in to your account and look for the prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. You can also find more information in our Help Center.

Posted by Arlene Lee - The Inside AdSense Team

Analytics integration for all

Over the past few months, we've been gradually inviting publishers to integrate their AdSense accounts with Google Analytics, and today we're happy to announce that this feature is now available to all publishers. Integrating your account with Analytics will provide you with more detailed information about traffic to your pages and how users interact with your site.

Once you link your accounts, you'll find an AdSense-specific menu under the 'Content' section of the left-hand navigation bar on your Analytics homepage, containing these reports:

• The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren't monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
  
• The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
  
• Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.
  

You'll also notice that other sections of your Analytics account will show a new 'AdSense Revenue' tab. You'll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language.

To take advantage of these new reports, sign in to AdSense and click the 'Integrate your AdSense account with Google Analytics' link on your Reports Overview page. You'll be taken to a step-by-step wizard that will guide you through the rest of the process. If you use AdSense in a language that's not supported by Analytics, you can still link your accounts and view your Analytics reports in a different language.

We also recommend watching the video below, which will help explain the linking process:



Enjoy your new data, and don't forget to visit our Help Center if you have other questions about linking your accounts or reviewing your reports.

Posted by Arlene Lee - Inside AdSense Team

Reports have gone international

One of the requests we frequently hear from our international publishers is to view reports in currencies other than U.S. Dollars. That's why we're happy to announce that publishers located in France, Germany, Italy, the Netherlands, and Spain can now view AdSense reports in Euros.

If you're located in one of these five countries and make this update, we'll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you'll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well.

To make the switch to local currency reports, you'll need to agree to a new set of Terms and Conditions. Here are the main changes involved:

• The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited.
  
• Publishers are responsible for paying any local taxes in their jurisdiction. Google will only issue VAT refunds to publishers with an address in Ireland.
  
• The governing law changes from California law to either English or local law.
  

You can view the full text of these new Terms and Conditions by logging in to your account and looking for the green prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact an attorney.


Before agreeing to the new Terms, we also recommend that you download and save copies of your past reports in U.S. Dollars for your records. Once you update your account, you'll be able to view current and historical reports only in Euros. However, you'll still be able to view your prior payment history of U.S. Dollar earnings.

We encourage you to update your account to local currency reports soon, as we may require this change in the future. If we're able to offer this to publishers in other countries, we'll provide details here on Inside AdSense. For more information, please feel free to visit our Help Center.

Posted by Elodie Bodet - AdSense Payments Team