Next Week: Two Incredible Conferences In One

Hey marketers and data heads: heads up! Next week is a good week to tell your boss you’re taking “enrichment time off.” We totally support using this excuse to take afternoons off and go to baseball games, or using it to let your boss know you won’t be at work on a Friday, when you're actually planning to hit the slopes early for a long ski weekend. “Enrichment time”. But regarding next week, we’re actually talking about legitimate, professional, guilt free, educational enrichment time at two web analytics conferences happening at the same place in San Jose -- next week!

You’ve heard of eMetrics, a premiere event for marketing and website analytics. We’ve launched a bunch of stuff at this conference over the years because the atmosphere fosters innovation. Well attended and sponsored by the Web Analytics Association, it’s also a chance for the web analytics industry to get together and share best practices and help each other.

In conjunction this year, there will be an additional conference in the same space, targeted specifically at conversions, called Conversion Conference. This conference is aimed specifically at helping you make minor or major adjustments to your website or campaigns specifically to increase your online conversions. It will share social events with eMetrics, and registering for both will help you take full advantage of the week. And when you register at the Conversion Conference site you can get a late-bird discount of $250 off. Enter the code CCW646.

Here are some of the must-see sessions:

Monday, May 3:

• 9am - 4:30pm: Google Analytics Workshop, led by Caleb Whitmore from Analytics Pros, a Google Analytics Certified Partner. This promises to be a great training, with hands on examples from one of our most experienced partners. Make sure to register this week.

Tuesday, May 4:

• 11am - 12pm: Introduction to Google Website Optimizer as part of Conversion Conference
• 1:50pm - 2pm: "What’s New with Google Analytics" with our very own Brett Crosby
• 2pm - 3pm: see Brett again at the Conversion Conference in a panel with Eric Peterson called "Web Analytics & Uncovering Problems"
• 3pm - 3:30pm: Book signing and giveaway of a new book on Google Analytics written by Caleb Whitmore, Justin Cutroni and Sebastian Tonkin, who used to work on the Google Analytics team. This will take place in breakout room Cupertino.

Wednesday, May 5:

• 9am: keynote by Avinash Kaushik: "Leveraging Bleeding Edge Analytics Goodies"
• 12:15pm: Brown bag deep dive into what’s new with Google Analytics with product manager Jayanth Mysore

We hope to see you in San Jose next week, data heads, and you will return to work, savvier at all things web analytics, on the cutting edge of online tracking, and linked in with more professionals in your industry. Truly enriched.

Posted by Jeff Gillis, Google Analytics Team